Marketing Materials
From St. Louis ASHI.
Help turbocharge the chapter's summer marketing blitz. Help ASHI and the Chapter promote the importance of not forgoing the home inspection. Help us reinforce the importance of hiring an ASHI Inspector. Stand out from the crowd with marketing material we have created for you. Some are St. Louis ASHI Branded, some are ASHI branded, and some are customizable to promote your brand. We have prepared social media content and press releases.
Participate in the chapter marketing blitz by using our content along with your own. If we all work together, we can educate the public about the importance of home inspections and home inspection contingencies.
Participate to be entered in the chapter raffle. The more you do the better chance you have of winning. Win the opportunity to win prizes, tools, gift cards, and an opportunity for one member to win a one-year free St. Louis ASHI chapter membership.
Help us help you by promoting ASHI Inspectors and
Why it is important to get a home inspection!
Share our videos directly from YouTube by clicking on this link
Always hire an ASHI Inspector
Download our chapter video. Share it with every Realtor, Broker, and everyone you know.
Post it on social media. Spread the word.
Social Content You Can Use To Create Posts
This content will serve as a template for various social media posts/verbiage for you to use to promote For Your Protection: Get a Home Inspection all summer long. Simply copy and paste it into a post. Please use this content intermixed with your own. We will be supplementing the list in the future.
A few important notes:
- The goal is to get every home inspector and every chapter to consistently promote the For your Protection: Get a Home Inspection campaign every day, every few days, or weekly. If we all work together, we can reduce the number of home buyers forgoing a home inspection.
We can achieve this by
- Posting on social media
- Text agents
- Send Press Releases to local media, radio, & TV
- Do talks in front of realtors, mortgage lenders, and home buyers Hold public events.
Tagline we should be used on all posts:
“Always Get A Home Inspection”
Hashtags we use:
#HomeInspection #STLASHI #ASHI #GetAHomeInspection
Social Media Posts
For your Protection: Get a Home Inspection
- Did you know HUD says, " For Your Protection: Get A Home Inspection " The US Department of Housing and Urban Developed a great brochure that explains why it is important to get a home inspection. You can access the PDF by clicking on this link https://t.ly/UMkL “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Are you considering buying a home? Did you know if you exclude the home inspection contingency, you may not be able to get out of the contract if you change your mind or discover expensive repairs are required when purchasing a house, condo, or townhome? “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Are you considering buying a home? Home inspections are invaluable in revealing latent defects and potentially expensive repairs, and life safety issues. You may jeopardize your family's safety, security, and financial future if you don't get a home inspection. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Are you considering buying a home? The five top reasons not to skip the home inspection. 1. Knowledge about the home and safety conditions. 2. One-on-one time with a professional home inspector to fully understand what you are buying 3. A written report of the current conditions that you can use to renegotiate. 4. Without a home inspection, most sellers may not have the opportunity to negotiate for repairs or price reductions. 5. Buyers may not have an out if they change their minds and don't want to purchase the home. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Are you considering buying a home? A home inspector can find hidden conditions that may affect building safety and will also educate the buyer. Everything that needs to be repaired is equated to additional dollars spent above and beyond the purchase price of a home. Repairs that could cost you a few hundred or tens of thousands of dollars. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Would you buy a car with taking it for a test ride? Then, why would you consider buying a home without a home inspection? Without the home inspections, you will not know what additional investment is required above the purchase price to make needed repairs. Without the home inspection, you may not be able to cancel the purchase contract if needed. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Would you make a major purchase without doing your research and reading reviews? There are no reviews on the home you are purchasing. The only review is a home inspection. Waiving your right to a home inspection could put your family in jeopardy. It could cost you thousands in unknown repairs. “Always Get A Home Inspection#HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Everyday home inspectors identify life safety issues, environmental issues, and major issues with roofs, foundations, and more. So, why would you waive your right to get a home inspection because you were told it’s the only way you will win the bidding war on the home you want to buy? “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Buying a Home? Get a home inspection? The purchase of a home is the largest purchase most people will ever make in their lifetime. Don’t risk thousands of dollars of unknown repairs because someone told you, you need to skip the home inspection to will the bidding war on the house you want to live in. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Are you in a bidding war to purchase a home? Don’t let anyone tell you you have to eliminate the inspection contingency to get your dream home. Eliminating the inspection contingency locks you into buying the home even if you discover it needs a new roof, has a foundation issue, or has structural damage. That could cost you thousands on top of the house you already are paying more than the asking price to get that house. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Buying a home? You need a professional home inspector to ensure your investment is safe. To ensure that the house isn’t going to cost you more than you realized because of unknown repairs. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Did you buy a home without a home inspection? Did you know what you were purchasing, or did you find out that there were concealed issues, non-disclosed items, and expensive repairs needed? How much did that cost you on top of the purchase price of your new home? “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Want to Buy a house? Don’t sign a contract without an inspection contingency, even if you get a home inspection for information purposes only. You still have the right to walk away f you find out about concealed issues, expensive repairs, or safety issues that weren’t disclosed. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Want to buy a house? You may have to pay more than the asking price. Don’t sign a contract without an inspection contingency, even if you get a home inspection for information purposes only. You may discover you have to spend even more! Money that you weren’t expecting just to make repairs so the house is livable before you move in. Home Buyers Beware! “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Get a home inspection before you buy a house. If you don’t, it will likely impact your bank account and maybe even your family’s safety because of things you didn’t know when you signed on the dotted line. Home Buyers Beware! “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
- Most Home Buyers don’t know what they are buying! They think they are buying their dream home. But they are not only buying a home. They are buying problems that have never been remedied by the previous homeowner. Problems that the seller may have known about that could jeopardize your family’s safety and cost you tens of thousands of dollars. A home inspection is your insurance, your only line of defense, your only protection that someone will tell you what you need to know before it’s too late. Before you own the property. Home Buyers Beware! “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection
Social Media Posts
Deck Safety
- ☑ ♯ 1 of the 10-point consumer checklist to Check Your Deck®: Check for split or decaying wood:
- Check several different areas of the deck to be sure the wood is still sound. This includes the ledger board (where the deck attaches to the house and a common source of deck failure), support posts and joists under the deck (if you can reach them), deck boards, railings, and stairs.
- Pay special attention to any areas that tend to remain damp, are regularly exposed to water, or are in contact with fasteners. Use a tool like an ice pick or a screwdriver to penetrate the wood surface. -If you can easily penetrate ¼ – ½ inch, break off a sliver of wood without splinters, or the wood is soft and spongy, decay may be present.
- This is also a good time to look for small holes in the wood, which may indicate insects.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety - ☑ ♯ 2 of the 10-point consumer checklist to Check Your Deck®: Check the flashing:
- Flashing is a metal or plastic guard that directs water out and away from sensitive areas. It’s often installed where the deck and house come together, keeping moisture and debris from collecting between the house and the deck’s ledger board. Be certain the flashing is sound and firmly in place. Consider adding or replacing flashing if you notice areas that are obviously allowing water to collect.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety - ☑ ♯ 3 of the 10-point consumer checklist to Check Your Deck®: Check for Loose or Corroded Fasteners:
- Fasteners include nails, screws or anchors in the ledger board. Tighten any loose fasteners, and pound in any nails that have popped up. (Note: The ledger board should not be fastened with only nails.)
- If a fastener appears rusted or corroded, consider replacing it. A corroded fastener can cause deterioration in the surrounding wood.
- The deck or stairs should appear even without sagging and should not sway or move when tested.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety - ☑ ♯ 4 of the 10-point consumer checklist to Check Your Deck®: Check the Stairs:
- Check any railings or handrails to be sure they are firmly held in place; check also the risers and stringers to be certain they are securely attached and not decayed.
- If the area behind the stair treads is open, this opening should be no more than 4” high.
- Also, always keep stair pathways clear of planters, décor, toys, and other items that can present a tripping hazard.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety - ☑ ♯ 5 of the 10-point consumer checklist to Check Your Deck®: Check the Railings & Banisters:
- These should be secure. This is especially important the higher your deck is off the ground.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety - ☑ ♯ 6 of the 10-point consumer checklist to Check Your Deck®: Cleaning & Maintenance:
- Clean away any leaves and debris, since these can be slippery and promote mildew.
- If mildew is present or the deck coating has worn away, make time to clean and apply a new waterproofing coating.
- It can help prevent the split, decayed wood, and loosened fasteners mentioned earlier.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety - ☑ ♯ 7 of the 10-point consumer checklist to Check Your Deck®: Grills, firepits, chimneys, heaters, and candles:
- These features can create a warm and cozy deck atmosphere, but make sure any source of fire or heat is safely placed away from flammable surfaces or that the deck surface is protected by a non-flammable pad.
- Always use caution and follow the manufacturer’s directions.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety - ☑ ♯ 8 on the checklist talks about lighting, so let’s see your decks illuminated! #8 of the 10-point consumer checklist to Check Your Deck®: Lighting & Electrical:
- Be sure all lighting is working; clean any light covers to allow maximum light to shine through, and trim any plants or tree limbs that may be blocking light.
- If you don’t have adequate lighting, there are a lot of great new deck lighting products you could consider to illuminate your steps and pathways.
- Be sure all electrical outlets, appliances, and features are up to code, in good condition, and childproof if children are present.
- Watch that any electrical cords do not present a tripping hazard.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety - ☑ ♯ 9 of the 10-point consumer checklist to Check Your Deck®: Outdoor Furniture & Storage:
- Test all outdoor furniture to be sure it is sturdy. Avoid placing seating right at the edge of the deck. If you have a swing or hammock installed, test the chains and ropes to be sure they are secure. Consider installing child-proof latches on any storage boxes and benches.
- Be sure to keep all deck-related chemical products stored safely away from children, including BBQ lighter fluids, matches, cleaners, etc.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety - ☑ ♯ 10 of the 10-point consumer checklist to Check Your Deck®: Surrounding Trees:
- If you have trees overhanging your deck, make certain there is no danger of decaying limbs breaking free and falling from trees surrounding the deck.
Checking a deck using this information does not constitute a code-compliant deck. It is intended to assist homeowners. Please seek a NADRA professional such as our company to get a complete deck evaluation. “Always Get A Home Inspection” #HomeInspection #STLASHI #ASHI #GetAHomeInspection #DeckSafety
Social Media Post Art - Create Your Own
The free Canva editor is intuitive to help you explore and experiment with design tools at your own pace. Canva has thousands of templates to help you start inspired. They’re a great way to learn how different elements work together to create eye-catching designs.
Want to create your own art?
Watch this tutorial and then go to canva.com and get started.
Press Releases
To download press releases
Click on the image to download each one of them
When using press release please update the date. All press releases sent out on behalf of the chapter must be approved before you send one. If you plan on sending a Press Release on behalf of the chapter, the official point of contact is the President.
If you want ASHI to send a press release you must contact James Thomas the Executive Director.